Tufte’s theory of Micro-Macrocosm entails the depiction of large quantities of data at high densities. Displaying information in this fashion gives viewers freedom over consuming this information. As stated by Tufte high-density designs allow viewers to “narrate, to recast and personalize data for their own uses” – E. Tufte, Envisioning Information (1990), in some cases …
Tufte’s theory of layering and separation focuses on avoiding clutter and confusion. Tufte refers to Josef Albers book ‘One Plus One Equals Three or More: Factual Facts and Actual Facts’ and states “when two elements show themselves along with assorted incidental by-products of their partnership — occasionally a basis for pleasing aesthetic effects but always …
Tufte’s theory of space and time relates to using spatial dimensions to convey time changing within the given medium. In Tufte’s words, relating to information displays, its the combination of “two familiar designs, the map and the time-series ” – E. Tufte, Envisioning Information (1990).
In ‘The Visual Display of Quantitative Information’ (1983) Tufte highlighted the method of repeating information in a visually short sequence and named it ‘Small Multiples’. He then went on to say in his later works, “For a wide range of problems in data presentation, small multiples are the best design solution.” – E. Tufte, Envisioning …
The first company I chose to visit was Marvel. Marvel are easily one of if not the biggest comic book companies known for the vast amount of media they produce, some examples Envisioning Information explains the importance of colour in design by referring to it in several examples of existing work. Over the chapter Tufte …
